for the SANDRINE


The Brainbox has some things inside.

All living beings on Earth now evolved to adapt to the changing climate so they survived. Some wasn’t able to do this that’s why we don’t live with them anymore. It’s not just the living beings. The life of everything in this world depends on its environment. Bags, chairs, name it—its life span will all boil down to what environment it is in.

An organization is another example. We have discussed in 152 class that a lot has changed already—the environment, technology, and communication channels.

Though we can already feel that a lot of companies are acknowledging the importance of the new social media, we can still easily encounter or know of companies that are not yet adapting to the changes. Brainbox Company Inc. is one. I had my on-the-job training there and thought that some improvements can be made in this company.

The owner of the said company is an OrCom graduate. And yes, most of the people working inside the organization have OrCom hats. Although this is the case, they have a lot of catching up to do.

They do not have a website. They should maintain one. I searched them in Google for my internship and all I found was a website for the list of companies in the Philippines. I think it would be better if they have their so that students can learn about them faster. It wouldn’t only benefit the students but also the company itself because they always lack people for projects. Plus, potential clients that are looking for companies as such would see them. They need to make the company more visible.

OK, they got JC Cuadrado looking for possible clients and he’s good at winning them, but wouldn’t it be wonderful if some clients come looking for you?

Or they could have a Facebook account to announce upcoming events through their Brainbox networks. One of the problems that we encountered in one of our events was the promotion. During the event only few came.

This next “recommendation” is simple. They need to get feedback from the people they get during projects. Especially OrCom interns. As part of the whole on-the-job training, I think it would be better if they require interns to submit a proposal– “As an OrCom student, what can you do best to gain more inputs for the company sort?” of thing.

It would already add to the contents of the students’ practicum folder, plus the company can get good insights from the latest students of Orcom. In that way, they have better chances of adapting well to the changing environment.

It’s already the end of this entry but I would just like to remind all of us that we should not be too comfortable with the good standing of our company, in the future. Kelangan lagi tayong nakikichismis para masaya. Para may buhay.


How hard?

Do you remember your parents saying that life during their time was simpler, easier? When I was still in high school I remember mine wondering why I’m so busy with school. I arrive home at 9pm, sleep at 12am and wake up 5:30am. My mom said “Nung panahon namin nakakagala pa kami sa Harrison tapos paguwi nakakatulong pa sa bahay.”

Yes. Life was easier back then. Time right now seems to get shorter and shorter. Although computers were created to make life easier, it seems to have caused the opposite. Time became shorter because, I believe, computer resulted in the tardiness of people. We became too comfortable with the thought that computers can do almost everything for us in such a short span of time. So we spend most of our days doing nothing… Or okay, at least not the things that we should be doing first.

Then came the internet. Another distraction from our priorities! Yeah yeah yeah we all know that the internet, especially Facebook, is trying to ruin our lives. What’s new? Well I won’t be talking about that because I already mentioned that in my previous post.

Let’s rearrange the variables here. Life online is harder than the real life. I’ve got two instances.

First would be my constant experience with a chat mate. We never had a conversation online where we didn’t have any misunderstanding and because of that I easily get irritated every time it happens again. Sure we experience this face to face, but it’s really more frustrating when it happens online. I don’t know why. Lessons:

Don’t type the words as if you’re actually saying it. The reader won’t hear your voice while he or she is reading it.

Write sentences with periods or what symbols have you. In other words, write REAL sentences. A lot of times your run-on sentences causes double meaning and confusion.

Don’t get too comfortable. Sure you are close but it’s different when it comes to talking online. Sometimes you have to treat your friend like a stranger to make sure that he or she gets what you really mean.

We fought several times because of this. And it’s stupid. Haha.

My second argument would be this BBC news For those who are too lazy to check it out. It’s about a 15 year old who had to cancel her birthday party because about 21,000 people on Facebook RSVPed. She forgot to change the privacy settings. That was all.

You see, a very simple mistake was made. She only forgot to do one thing but it created a huge effect to the point of having to cancel her most awaited birthday party. Let’s not forget how hard it is to monitor your online reputation. Finding websites and articles that has your name on it is far easier than looking for a book inside a library, but it’s difficult too. It takes some patience and skills.

If you find something negative about you, it would take time before you are able to hide it deep, deep down the Google pages.

So there. I guess life on the web isn’t as easy as we think.

I read my love life on Facebook.

These past few days were different. Since I dug into someone’s Facebook wall on Tuesday, nothing seemed to get into my nerves. I’m too happy to have the bad vibes.

It was a Tuesday night and I was supposed to maximize my time doing my thesis. However, I spent about 20 minutes clicking someone’s “older posts” until I reached the August 2009 posts. After reading all of it I suddenly felt the world was giving us clues as to what will happen. I mean, it’s like seeing the world or Facebook taking control of our destiny, our present, with those daily horoscopes and messages from God. It’s like Facebook was really talking to us—answering us based on our status messages. (What the hell am I saying?)  Anyway, it’s just amazing to see how even Facebook itself seemed to take part in what has happened in the past few months. It makes me wonder if those Facebook applications really operate randomly because it’s almost always accurate.

But it does control us. It’s not only Facebook– a lot of websites have this power of getting our attention once we are online. Personally, I don’t have any addictions online. Hehe. However, I see a lot of products here that I really wanna buy– wrist watch, shoes, etc.

For us OrCom people, I think we should not let the internet control us this way. We have knowledge on how to use different media effectively. We also know what different kinds of people want to see and hear. Let’s use this knowledge. Take advantage of it. I know you know how to do that. But here are a few reminders:

1)      Don’t believe everything you see on the screen.  We all have experiences of disappointment after getting our orders from online.

2)      Think before you add it to your cart. Do you really need it? Is this the best deal you have?

3)      Time is gold. Is this really worth your time? I think this is important for OrCom people. We are used to having our home works done an hour before the deadline. We have to improve our attitude regarding this. I’m sure a lot of us are panicking for the 7, 8, 9, 10 backlogs that we still have. And Facebook is one of the culprits!

Define few. Hehe!  I believe you know what to do anyway. Again, we all know the strengths of the new social media and we are aware of human beings’ weaknesses. We should use it as our advantage and not be victims of these. As a person with an OrCom hat, we should not let the internet control us.

Social Media Release

EBD shows up online.

My Dirty Little Secret, don’t tell anyone.

Most of us know about Ivan Padilla and his gang’s stupid posts online. I just realized that a lot of people still don’t know the power of the internet. Well that’s a good thing, at least for some. Like it gives police an easier way to prove that criminals are indeed criminals and to catch them.

Before this news about Ivan Padilla came out of the television, I saw an article in Yahoo! with the title “Philippine police use Facebook in murder arrest.” The article said that Police officers were able to capture, with the help of technology, Mark Dizon of San Fernando City who murdered nine people.

This is different from Padilla’s case. Police simply used Dizon’s profile picture as an artist’s sketch which they showed to two witnesses who confirmed that Dizon was the killer. Moreover, they saw in Facebook that one of the victim’s daughter was his ex-girlfriend—so there is a connection between the suspect and the victim. That’s it. The entrapment operation was a go.

Perhaps Ivan was too busy tweeting their evil plans that he did not see this Yahoo! news—that he wasn’t able to think about the effects of using the internet. I just can’t believe he didn’t know that. It’s already hard to hide dirty secrets by having a Facebook account alone.

Anyway in relation to Dizon’s case, it’s not only thinking about what you put online anymore, but also about thinking before you do something “evil”—in the real world.  Can you really handle the consequences? Are you sure you really wanna do it? Because there’s something that just can’t shut the hell up.


I also want to share an experience, related to this topic, of someone I know. She was just a newbie in the autoload business at that time, and one day she received a message from an acquaintance, “Sino nagloload dyan?” She replied at once of course and sent two PhP 150s as requested by that contact. A little later she received another text from “that person” asking to send the same amount to another number indicated in the text. So she did.

When she got home that night, she logged in on Facebook and found out that the cellphone of the person who she thought was texting her got stolen. And there, she lost PhP 600 without any way of getting that snatcher to at least pay for the load (of course her only real concern was her business).

Yes it was too late when she read that status message, but at least she was able to stop the snatcher from further stealing load from her.

While the internet is helping you out on your homework, court your girlfriend, update you on current affairs or what have you, it’s making it hard for bad people to do their stuff without getting caught, whether they use it or not. This place is not for them.

I’m a frustrated photographer

When we think about making money online the first thing that comes into mind is selling products—clothes, bags, accessories, and shoes—at least for me. And for people who think the same and who don’t have the skills or patience in sales talk but who want to have additional income (like me again), online business is not for them.

But this isn’t the only way to earn some cash online. What else is there?

Well, blogging is one—for those who have the passion and the knack in writing. Write about anything that interests you, cooking for example. And to gain readers, keep commenting and show your interest on other blog posts that are similar to your topic. You can earn some money while enjoying, learning, and entertaining.

Moreover, you can maximize the benefits of your blog by selling ad space on it. You can sell your ad space for up to hundreds of dollars if you have enough (many) readers already.

Second, marketing your hobbies—for those who do not like (or love) their jobs. If you’re a nurse by profession for example but wanted to be a photographer, photo storage sites like Flickr is there to help you create your resume as a photographer—build a reputation.

Contributing to websites is also an option. Google pays people who contribute to making GoogleMaps. EHow also pays those who write “how-to-dos” of anything under the sun.  If you have a green thumb, The Growing Edge pays small wages once you contribute.

Indeed there are a lot of open doors online that you can choose to enter. It depends on what you have and what you like.

Now putting yourself and your products or ideas online is easy. But making people see you as the best and having them as loyal customers or audience is the challenging part. One should be creative enough to get the attention of people you would like to target. And if someone asks you for information, you should respond quickly. For those who sell clothes, accessories, etc., if you say in your website that this certain product is in this condition it must be exactly like that when the customer gets it. Also, adding a personal touch or giving out freebies helps in creating loyal customers.

Creating good relationships with your customers is definitely important, especially online. Customers always want to feel safe when buying products online, that’s why they want to still feel as if their talking to you personally, not to a pre-programmed machine.

I would also like to say that this generation is lucky because we have a way of making turning our dreams into reality. The internet is helping us. If the real world makes it hard for you to become what you want to be, the internet does the opposite. In just a short span of time, you can tell thousands and thousands of people about you have (talents or skills) and at the same time earning from it.

It may be hard to stand out in this world because the best people of every industry are there. You really have to plan everything—when and what to say, where and what to upload—to tell people that your product is unique or better than the others. Nevertheless, the opportunity is there.

One Asia

Okay, so we all know that Asia is the world’s largest continent with billions of people living and about 50 countries in it. We also know that most of the time, learning the English language is essential especially now that the world is getting smaller and smaller. However in China you won’t hear anybody speaking English. I’ve had the chance of experiencing China for a day and no one, at least among the people we encountered, spoke English—even the waiters of a restaurant near the airport. I mean one would expect the said restaurant to be accommodating enough and have English-speaking waiters get their orders, but no. Chinese people and some other countries in Asia stand by the use of their local language in everyday life—even in business. Very nationalistic.

That was just one instance proving the fact that the flow of information and communication in this part of the world is a bit problematic. This is why Google’s employees are very busy today, trying to connect ideas and people more.

The Philippine Star on July 05, 2010 enumerated the different problems of Asia regarding information and what Google has done to solve it. One is the availability of information in other languages. Today people from outside the country can read President Noynoy’s speech in different languages, thanks to Google.  They have this Translate tool that, well obviously, translates a word, an article or even a whole website in a certain language to another language.

It’s not that effective though. If you would like to get just an idea of what a certain article is all about then Translate may be enough for you. But if it’s important for you to really understand it, I think Google’s tool can’t help you that much. I haven’t experienced the Translate tool, but I got disappointed when I tried other “translate” websites so that I could understand what the song Dia de Enero is all about. The English translation was really word per word that I couldn’t get the whole message.

This is a limitation of search engines—machines. Computers don’t have the ability, for example, to determine whether the phrase “squeezing lemons into my cuts” is in its figurative or literal meaning. More than that, culture plays an important role in understanding another language. You have to know it before you can comprehend and communicate well. Computers can’t teach you all that.

Google is doing a great job in helping people look for what they need and making business easier. But it’s good to know that computers can’t do everything. I think life would be a bit more boring. Experiences would be much fun if you go for the adventure, trying to look for the best in the world through your own means.