for the SANDRINE

It’s so easy now.

Have you seen the latest commercial of KFC? I was not able to watch it fully. All I saw were the super fans of Venus Raj who became some kind of Youtube sensations. They are the four boys (sisters) in their pajamas watching the Ms Universe beauty pageant on their bed. Their video became a hit because of their reactions when Ms Raj got into the semi finals.

So before I get lost in thought,  I saw the four boys jumping in bed (again) this time holding KFC’s hotshots, I think.

I thought, that was a nice one. They were lucky in the first place that the mood and message they are trying to communicate (which is a fun, happy one) are in line with the personality of the four Kuyas—or ates. If these stars were all about singing, maybe they wouldn’t have a commercial right now. Or maybe it would be a different commercial. One with more effort.

There are other plus points for the commercial. Obviously it’s because they didn’t have to get someone famous and pay big money—surely—for this ad, unlike Chowking.  Celebrities are expensive, as we all know. So it’s good because I think they saved a lot of money.

Another thing: they were able to communicate with their target market. A lot if not all who might react to this ad are those who know about the Youtube video, therefore those who are able to afford internet access.

Again, this is one of the big benefits of social media for companies; less effort in searching for talents, spending money, with same or even better results. Almost everything you need is on the internet for you.


7 responses

  1. NSM is definitely the new fairy god mother. People can be cinderellas for quite sometime, depending on the amount of magic they can have on the public. But public aren’t the only one’s benefiting from our fairy god mother. companies can utilize the often-short-lived popularity of modern cinderellas.

    September 29, 2010 at 1:05 pm

  2. there have really been a sensation in the world of new social media these days. and organizations have recognized that hole. it is the cheapest way to reach an entire market and even scout for commercial talents. the gays are funny and kfc saw the potential in that. bekimon have become known since. targeting markets is the task on top of the convenience new social media offers though.

    October 2, 2010 at 12:35 pm

  3. At this point in time, I still haven’t seen that new cm of KFC. Yeah, I know, I can be a loser at times.

    Putting that aside, the benefit of things going “social” is that they can get just about anybody to tell others how good your product/service is. NSM and the rising trend of getting amateurs instead of famous personalities as a brand ambassador for products and services have this relational factor that increases credibility to the consumers.. The same relational factor is introduced by the video you’ve posted and that KFC cm you’ve mentioned.

    October 2, 2010 at 1:20 pm

  4. HAHAHA! I love this clip! As in!!! HAHAHAHAHAHAHAHAHAHAHA. I think what was evident in the KFC example is that they knew what was going on online. And when they were able to see how “We Love You Maria Venus Raj…” became such a big hit, they immediately hitched on the idea to make their own big hit commercial. 🙂 This is an example of how being in the know of what happens online can pay off really well. 🙂

    October 2, 2010 at 1:52 pm

    • Let me just add. I looked for the KFC clip on YouTube and found one comment really funny, but likewise true and interesting:

      “Kumita sila for being themselves.”

      October 2, 2010 at 1:58 pm

  5. Hmmm. Does this now post challenge for people who work hard just to get into commercials? In one point, it may be. But then new social media greatly influence thinking and behavior of people now. And seriously more than ever. Those guys (guys? haha) in the viral video for Venus Raj definitely had the spotlight. Proper timing is also they key here. And of course, the issue at hand. 😉

    October 2, 2010 at 3:14 pm

  6. I thought this new KFC commercial was brilliant. KFC was able to venture into what’s in at the moment. Venus Raj plus the super fan moments of these 4 gals plus yummy KFC treat equals market targeted! This serves as a lesson to companies — that they should be able to carefully plan and design their marketing strategies to turn into something attractive to their consumers.

    October 4, 2010 at 7:23 am

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