It’s so easy now.
Have you seen the latest commercial of KFC? I was not able to watch it fully. All I saw were the super fans of Venus Raj who became some kind of Youtube sensations. They are the four boys (sisters) in their pajamas watching the Ms Universe beauty pageant on their bed. Their video became a hit because of their reactions when Ms Raj got into the semi finals.
So before I get lost in thought, I saw the four boys jumping in bed (again) this time holding KFC’s hotshots, I think.
I thought, that was a nice one. They were lucky in the first place that the mood and message they are trying to communicate (which is a fun, happy one) are in line with the personality of the four Kuyas—or ates. If these stars were all about singing, maybe they wouldn’t have a commercial right now. Or maybe it would be a different commercial. One with more effort.
There are other plus points for the commercial. Obviously it’s because they didn’t have to get someone famous and pay big money—surely—for this ad, unlike Chowking. Celebrities are expensive, as we all know. So it’s good because I think they saved a lot of money.
Another thing: they were able to communicate with their target market. A lot if not all who might react to this ad are those who know about the Youtube video, therefore those who are able to afford internet access.
Again, this is one of the big benefits of social media for companies; less effort in searching for talents, spending money, with same or even better results. Almost everything you need is on the internet for you.