Is Facebook missing a target?
Have you ever experienced being treated like you do not exist? It hurts! And irritating sometimes. I experienced this in one restaurant.
Anyway, I will not talk about organizations’ poor training of their employees here. I would be talking about Facebook again. Hehe. I saw this report about the social networking site not seeing that a growing number of population in Facebook is the seniors (65 year old and above). You can read the whole report here http://www.pcworld.com/businesscenter/article/204380/facebook_marketing_misses_the_mark.html.
So what’s up with this? The report says that the advertising feature of Facebook only targets 64-year olds and below.
But as I have said earlier the number of seniors in Facebook is growing according to Pew Internet and American Life Project survey. It means from number 45, it became the number 3 most visited site by seniors. Moreover, they are using Facebook and Twitter more frequently, from a rate of 9% log in on a normal day in 2009 to 13% this year. That is already a significant increase.
So they are like missing the opportunity of advertising to a large number of possible targets. Considering the facts that these elders have more money to waste and more patience looking at advertisements, they really should extend the age bracket right?
But looking at the advertisements in Facebook, you could see that most of them are “trash.” The numbers of ads these kinds overshadow the “decent” and more reputable products. It seems that it’s useless for already known companies to use Facebook as a media tool. Maybe that’s the reason why Facebook maintained the settings that way. Since seniors prefer the trusted brands and well-established companies, there’s really no need for these companies to show themselves, more so through Facebook.
What do you think? Should Facebook even have to give a sh*t about this or could they just let it be?